David Prior is the Founder of luxury travel club, PRIOR, which launched late last year to great fanfare across the globe. His curiosity and search for “the rare, the real and the wonderful” explains why PRIOR has been an immediate success and why David Prior is in such demand right now.
However, David’s meteoric rise to the summit of travel curation was not without its challenges. Ultimately, it was his ability to reconfigure his documentary record of distinctive travel writing and imagery into a business creating experiences for others who liked his particular point of view, which distinguishes his comeback from a devastating career reversal and disappointment.
Now on top of the world, David sits down with Judy for an intimate look at his eventful last decade and his own distinctive unpause.
David Prior is the Founder and CEO of PRIOR, a travel service, non-profit and media platform backed by Overture Holdings the owner of influential restaurant Noma. He built his reputation as an authority on food, travel, and style as Contributing International Editor at Condé Nast Traveler, a Contributing Editor at Vogue Living and his byline appears regularly in T: The New York Times Style Magazine, WSJ Magazine, Bon Appetit and the Financial Times.
In 2017 he was named by Bloomberg as a ‘One to Watch’ in 2018 as part of the publication’s prestigious Global 50: the people who defined business in 2017, and was honored by former Mayor Michael Bloomberg. Conde Nast described him as having ‘an unrivaled black book of contacts’ and Travel Weekly predicted he will ‘influence the future of the travel industry’.
He began his career working alongside iconic American restaurateur, author and activist Alice Waters as Director of Communications at Chez Panisse and the Edible Schoolyard Project and is a graduate of the University of Gastronomic Sciences in Pollenzo, Italy.
David was born and raised in Brisbane, Australia and resides in New York City.